Complement Your Digital Strategy with Email Marketing

Connecting all the efforts you make from your communication channels to a database that you can feed with news, invitations, or promotions is the best way to complement your digital strategy.

While it is true that today we face a lower conversion rate, it is also true that if done correctly, email marketing can become a powerful tool for brands.

44% of readers make a purchase based on a promotional email.

This percentage shows us that email remains one of the most used communication channels by users, whether personal or work-related, email continues to be an important part of our lives.

How do we make an email effective?

The real power of email lies in the texts. You must pay close attention to the texts you use for your message.

69% of emails are reported as spam from the subject line.

We often forget that the "subject" is also part of the email and could be considered even more important than the content, as it defines whether readers will open the email or not.

Some tips to improve your email:

Personalization

The important thing about databases is that we can put a face to our target, we have their name and other information, which allows us to increasingly personalize our content. Take advantage of it! This way, you will make the reader feel identified.

The 4 U's

To know that your "subject" text is relevant, I suggest keeping in mind the 4 U's

• Urgent
• Unique
• Useful
• Ultra-specific

In addition, according to the suggested length for each digital platform, it is recommended to use a maximum of 30 characters for your email subject.

Use emojis

The secret is not to overuse and to put emojis that relate to the theme of your email. Remember that there are thousands of options beyond the faces we use in our conversations. A recommendation is to explore the existing emojis and identify which ones fit your themes. You can also use them to replace words and shorten the message.

Avoid SPAM

Many times our email ends up in SPAM because of the words we use. It's easier for email settings to detect you as SPAM if you use the following words:

• Free
• Extra income
• Incredible
• Amazing
• Make money
• Free access
• Best price
• Discount
• Special promotion

Many of these words have been involved more than once in emails that ended in frauds. That's why today they are no longer so credible. The idea of the email is that, despite having the goal of promoting a promotion, it should be more informative and less direct in its purchase intention.

Don't sell all the time

Remember that email serves to communicate many themes, not just promotions. Make your contacts understand that you remember them always, not just when you need something from them. Some topics you can cover in your email strategy are:

• Welcome when they subscribe
• Newsletter, news about your company or product, new launches
• Useful content, it can be new blog entries or market news that are useful to your target
• Goodbye, if a user asks to cancel their subscription, be understanding and generate a friendly farewell message, hoping they return soon.

I invite you to implement these tips in your strategy, whose value lies in how you communicate your message, remember that you must always find a point between what your user wants to read vs what you want to offer.

If you require advice for your digital strategy Contact us!