Google SEO Parameters for 2022

Technology has become an important ally in our daily activities. Currently, it is very difficult to imagine our lives without the support and constant advancement of the various platforms that exist. Thanks to this development, new markets are nourished, and digital marketing has become a necessity for companies or businesses to make themselves known in a globalized world with a lot of competition and constant development.

SEO positioning has become one of the most important tools for companies and online businesses to find their way to potential customers. Search Engine Optimization or SEO can be defined as the set of plans and actions aimed at improving the visibility of a page or website within the results pages of platforms like Google. 
 

What is SEO and why do I need it in my company or business?

The goal of a strategy of this type is to improve the visibility of websites, based on certain norms or rules that different search engines have for pages to be shown to customers when they perform a search. Therefore, it doesn't matter if your site has an impressive design or the most spectacular videos. If you don't have a good SEO strategy, you will be forgotten in the depths of the internet.

This activity seeks to attract potential customers to convert them into leads. This is why SEO has become so important in the marketing strategy of all companies. It allows you to capture the attention of people who are truly interested in buying your products or acquiring your services.

If you want to learn more about the importance of SEO strategies for your company or business, we recommend reviewing our article: “5 reasons why you need an SEO strategy”.
 

Parameters for SEO campaigns in 2022

1. Domain level and link authority characteristics.

For 2022, link building will have a slight change in its way of acting. Now, greater importance will be given to the Page Authority (PA) that links to your products or content. This means that an article or website will be better classified when it has sources with greater authority. Therefore, it will be more beneficial for you that an important page links to your products or articles than for a large number of small blogs to mention all of your publications.

Don't waste time making agreements with pages of lesser authority; remember that the site that will link to you is just as important as yours, and it is necessary that it is a page that truly helps you position better in your industry and within Google. Consider quality, not quantity; this is the trend for link building in 2022.

2. Pay more attention to the click-through rate than being number one

Currently, ranking in the top positions of a Google search is no longer strictly related to increasing traffic on a site. It is very common to find various ads, frequently asked questions, and other elements in the first options of the SERPs, which causes the top places for organic traffic to shift.

For this reason, many recommend focusing more on the click-through rate we can achieve. To increase this metric, we can try different styles of titles and improve our meta descriptions. Mainly, we must consider the value of keywords and the possible combination of them using tools like Google Adwords.
 

3. Voice search for websites

It is estimated that by 2022, about 55% of households worldwide will have smart assistants like Alexa or Google Assistant. The frequency of voice command searches has grown significantly during 2021; however, during the next year, there will be a need for SEO adaptation for this type of query.

To optimize your website for voice search, we need to pay attention to keywords and more natural and complete phrases that users may use. While written queries tend to be abbreviated, when making a search orally, the idea is clearer and longer. Therefore, we must use common language so that search engines recognize the content and smart assistants can offer and read it.

The better optimized a website is, the more likely it is to be included in this type of smart query, which translates to greater visibility for your site with these new technologies.

4. The importance of YouTube for brand positioning

The video format continues with the great importance it has marked in recent years. The dissemination of this type of content is done virally, allowing your company or business to be known to an audience in a good way. The development of YouTube places it as the second most used search engine in the world, only behind Google. This can give you an idea of the importance of positioning your content on this platform. With impressive numbers, like having nearly 2 billion monthly users, YouTube provides the ideal space for your strategy to connect with the right audience.

SEO strategies are constantly evolving and modernizing; platforms change at every moment, and it is important to have a team specialized in these practices. Reach out to the digital marketing strategy experts at Brand Industry! We can provide you with advice and discover the true reach of your brand in the digital world.