I Invested in Digital Marketing and It Was a Failure, What Do I Do Now?

Not all is lost, 80% of the clients we have at Brand Industry come from a bad digital marketing experience, but even though it was a failure or did not meet their expectations, they are sure that investing in digital channels is a good decision. Mainly because you have to be blind not to perceive or see how the media is evolving, social networks, everything has already migrated to digital and those who are not simply do not exist. Mass media is gradually becoming more obsolete, currently the trend is towards mobile devices and platforms.

Answering the question and something that happens a lot is that within that failure that clients have had, they come to see that they have obtained an interesting lead, someone saw their website and gave them a comment on something and that is a motivation to want to invest in digital marketing.

All the people I have had the opportunity to talk to who have already invested in a website, in their social networks, or in something, I have not encountered a single one who is unwilling to keep trying.

So, what would be the first step after the failure? Accept that it did not work and if it was a failure, therefore you have to do something different, remembering Einstein, you have to do different things otherwise you will always have the same results and I totally agree that it is true. Therefore, transparency and a very good interpretation of the numbers are necessary.

Once you have seen that it is not working, the most advisable thing is to do two things:

If you are doing it yourself (as a business owner) and it is not working, you should go with an expert, and if you have already gone with an expert and it is not working, maybe you are not with the right provider.

Similarly, the main mistakes that lead to digital marketing failure are, for example, not properly selecting the right digital channel for your audience, or not investing well in the tool that your business requires. Each business is a different world, each business needs a different digital strategy, and that is why you also need a provider who can know your entire business well and recommend the best channel.

At Brand Industry, we recommend continuing to try and probably changing the digital channel, for example, many who sell professional or industrial services want to bet on social networks and it is not the channel, or maybe they bet on social networks and have a stagnant website and are not investing in organic positioning or ad campaigns, all these types of things can be several mistakes.

The most advisable thing is to take a break in the digital strategy, question your provider or question yourself, propose a different basis than what was had and above all always measure, if something is going to be done or changed, measure how much worse, how much the same, or how much better the new strategy is compared to the old one.