These are the main aspects that Google evaluates on your website

Currently, there is a document and guide from Google that provides us with various tips on what Google considers quality and what it does not, since previously the knowledge of how Google evaluated the quality of a website was internal. It should also be noted that the way Google evaluates a website is constantly evolving.

Therefore, at Brand Industry, we encompass the more than 200 factors of the guide into:

1. Traffic
2. Back links
3. Social media
4. Blog
5. Technology
6. Responsiveness

These main aspects are interconnected, which is why Google considers them as fundamental aspects, where technical aspects and content aspects are found.

Content becomes the most valuable as it contains the information, and commonly the internet is accessed for information.

Similarly, content has a closer relationship with social media, blogs, and back links, as they are related to information, the consequence of different contents is traffic.

What is triggered with the blog, social networks, and back links by using other platforms to attract more traffic is that Google comes to rate the website as a relevant site, because it becomes a consultation site, which has information and content.

For example, in the case of Wikipedia, when you google most of the time Wikipedia is located in the top positions, this is because it has a lot of back links content, information, and social networks, it may not have the best design or optimization but the content and traffic it generates, causes Google to rate it better.

On the other hand, technical aspects are related to the skills the company or agency has to build a website, where technology refers to the design and use of various programming platforms, meaning the website loads quickly, is interactive, and attractive. Responsiveness, an equally important aspect, is the ability of a website to adapt to any device, meaning the site has the technology capable of detecting the device used to browse the website, allowing it to adapt to the screen of each of these devices for friendly navigation.

For Google, it is necessarily basic that the site is easy to use for the public, meaning intuitive, organized, with original content, that has links to its social networks, that has multimedia content, different formats to display the website information, without errors inside the site to facilitate navigability, among other fundamental aspects.

At Brand Industry, these 6 aspects are taken into account together for the design of the brand's website with its specific needs, leveraging our expertise and thus obtaining a desired rating from Google towards the website, placing it in ideal positions for brand exposure and lead generation.