Tik Tok, the new trend during quarantine

During this quarantine, many of us may be experiencing stress and anxiety while studying, working, or simply waiting for the end of the contingency at home. This is why social networks have played an important role in helping us stay in touch with our loved ones, entertain ourselves, and, let's face it, stay sane.

However, among all the applications at our disposal, there is one that has crowned itself as the social network of quarantine: Tik Tok.

The social network with more than 500 million users has positioned itself as the most downloaded application since October 2019, even surpassing the messaging network WhatsApp, managing to bring some humor and joy in these quarantine times.

Tik Tok allows the recording of short videos from 3 to 15 seconds, longer videos from 30 to 60 seconds, and their editing, allowing the addition of visual and musical effects that challenge the creativity of its users.

More than entertainment, Tik Tok has become, for its community, a fun way to create bonds with those we share quarantine with, connect with family and friends who are far away, and even exercise.

 

Is there an opportunity for companies to communicate with their audience?

Tik Tok brings together a diverse audience within its community, so it is worth considering the popular platform as a new channel for companies to connect and converse with their audiences, but how can we generate impact through Tik Tok?

Internal Communication

Companies are looking for new communication means to interact with their employees in a fun, creative, or original way, to inform internal matters of the organization, generating greater interest and motivation.

As a tool for communication and the development of organizational culture, Tik Tok is an excellent option, as challenges or challenges can be created to foster teamwork and creativity.

Content creation for digital channels

The format of the application allows for the creation of attractive content with high viralization potential, as well as the ability to engage in viral challenges that will help you connect with your target audience, especially if it is a young segment, and diversify your audience.

Start by joining a fun and popular challenge with your brand, showcase your products, empathize by presenting your work team, and don't forget to share on your digital channels.

 

Advertising

If you have identified that your target audience is part of the Tik Tok community, you have an excellent tool to advertise your brand. You can do this through paid advertising videos, as is traditionally done on digital platforms, which are shown interspersed with the network's content or through influencer marketing, by contacting tiktokers, influencers dedicated to Tik Tok.

Remember that when designing an influencer marketing strategy, you must choose those who will represent your brand with great care and responsibility.
 

To learn more about strategy design for networks and digital media request a consultation at Brand industry and discover the opportunities your brand can find in the digital world.

Still not decided to enter the digital world? Read our article: The importance of investing in digital media.