What are users in Mexico looking for during quarantine times?

Qué buscan los usuarios de México en tiempos de cuarentena 1

The coronavirus disease, also known as COVID-19, was first reported at the end of December 2019. Since then, it has spread worldwide, leading the World Health Organization to declare it a global pandemic. (Google, 2020)

During these quarantine times, staying #AtHome increases the amount of information consumed through Internet search engines, as well as users who use Google as their main source of information about what is happening in the world.

It is true that these are times of uncertainty, so it is normal for users to turn to the Internet as their main source of information, seeking a bit of clarity regarding the global outlook.

 

But what are they searching for the most on Google?

Key terms like coronavirus, state of alarm, or quarantine are the most talked about as the situation in our country progresses.

As we surely imagined, coronavirus has been one of the most searched words according to Google Trends, and in our country, it has seen an unprecedented increase in the number of searches in recent weeks.

As the epidemic progresses, people want to know how to prepare and protect themselves.

The most popular searches on Google are:

  1. Coronavirus tips
  2. Coronavirus advice
  3. Thank you coronavirus helpers
  4. Tiger with coronavirus
  5. What is phase 3 of coronavirus

While in Spain the searches focus more on how to distinguish between the symptoms of the flu and the coronavirus, in Mexico we are more concerned about the symptoms of dengue, being a very common health problem in our country.

Regarding the sanitary products/measures that we search for the most in Mexico, they are:

  • Hand sanitizer
  • Mask and hand washing

 

Which states in Mexico are most concerned about COVID-19?

While the pandemic is present throughout the republic, it is true that some states are more affected than others by the contingency. Those most interested in coronavirus topics, according to Google trends, are:

  • Baja California Sur
  • Guanajuato
  • Sinaloa
  • Aguascalientes
  • Quintana Roo

 

And what are the main search topics in our country?

  • Coronavirus
  • Coronavirus tips
  • Coronavirus Mexico
  • Coronavirus cases
  • Coronavirus symptoms

Other searches related to this term that have increased in recent days are like "Pablo Iglesias skips quarantine," "How long has Italy been in quarantine," or "Quarantine fest."

Take the step towards digital transformation

Contact us
Brand Industry on Whatsapp