What is an Inplant and why are brands betting on this modality?

It is no secret that many companies choose to entrust their marketing strategy to a provider with expertise in this area. This is because, at first glance, it is more practical, quick, and accurate to have a team that is already specialized.

Building an internal marketing team not only requires a financial investment but also understanding the needs of each profile that will make up the team, that is, skills, experience, technical knowledge, etc.

However, hiring a provider means limiting yourself to an action plan or specific services that were agreed upon in the contract. On the other hand, having your own team means working on all points without needing to increase a retainer or pay extra for any new project.

If you are a company that has a marketing provider, you have surely thought a couple of times that you would like to have all the support your marketing agency provides, but with a team exclusively focused on your company's needs.

Many brands think this way! That is why the Inplant or RPO (Recruitment Process Outsourcing) modality was born. This service is mainly used for projects related to communication, marketing, or event organization.

 

What is an Inplant?

The Inplant is efficient in companies of any size, from Startups to large corporations

What is the difference between a marketing agency, an Inplant, and hiring a recruitment company?

As we mentioned earlier, a marketing agency will provide you with the support you need from their offices, constantly attending meetings and delivering results. On the other hand, the Inplant will work from home, at your facilities, using your company's tools and work protocols.

The Inplant will have direct contact with the agency that provides this service, as they are responsible for selecting the profile according to your company's needs. Yes, that's right! You won't have to worry about anything. When hiring this service, your provider must ensure they understand your company's needs to select the profile that aligns with the tasks you need developed. This is a great advantage because your HR team will save time and resources in searching for a profile that you probably don't know exactly what skills it should meet to achieve the objectives you need. Of course, this selection can and should be done together, and if you want to meet the potential profiles before choosing the right one, you have every right to be part of this process.

This may resemble hiring a recruitment company to help you find a profile you need. However, it is a more specialized service, and therefore, the selection is made from the marketing provider you have selected. The main differences between a recruitment company and an Inplant are:

1. A recruitment company does not specialize in the area you require; it will focus on finding the skills and experience you request. An Inplant service knows what type of profile you need to achieve your goals and will focus on providing it to you.
2. The work of a recruitment company ends when they find the profile you require, while an Inplant service remains in contact with the profile they provided to get feedback on progress, results, and support the Inplant in the tasks or projects required, as well as provide advice in necessary cases.

Advantages of having an Inplant

• Communication processes are considerably reduced, saving time and preventing misinformation delivery.
• Exclusive dedication and efforts towards your project.
• The Inplant fully immerses in your company's culture, processes, and philosophy, so they clearly understand the benefits of your project.
• Instant incorporation into your team with a profile that has the appropriate training and experience for your project.
• You continue to have the support and consultancy of a marketing provider through the Inplant.

At Brand Industry, we have the Inplant modality, which has allowed us to explore different ways of carrying out a project by making a hybrid between our client's processes and our processes, enriching both companies. If you are interested in this work model, do not hesitate to contact us for advice and to learn how we can boost your company.