What is black hat SEO? | Why avoid it?

The world of SEO is infinite and there are many techniques, including black hat SEO. While SEO techniques aim to rank higher and higher on Google and other search engines, you should know that this technique is not valid mainly for Google.

Experts in digital marketing call black hat SEO the web positioning techniques that aim to achieve quick results by ignoring Google's rules or guidelines.

These techniques are based on deceiving search engines in order to climb the ranks easily and quickly. While you may achieve some immediate results, in the long run, you will only cause penalties and, in the worst case, the closure of your website.
 

What is the problem with black hat SEO?

In the end, the problem is not just generating the opposite effect desired. Moreover, it does not provide any valuable information to end users. Therefore, even though it is effective in the short term, it ends up being detrimental to the website.
 

The most popular black hat SEO techniques

Aggressive SEO techniques always manipulate the rules, although by the end of the 1990s developers identified these tricks, and thus black hat SEO was born, alluding to western films where bandits wore black hats. These are the most well-known techniques.

• Keyword stuffing. This practice consists of adding keywords over and over again on the website so that the search engine ranks us for it. According to Google's guidelines, keywords should always respond to users' needs and provide value; repeating them over and over only affects the quality of the content and user experience.

• Cloaking. When doing white SEO, it is normal for websites to be the same for users and crawlers. However, with cloaking, the trick is to generate a super-optimized website for search engines but unreadable for humans, so you redirect users to a web that is untraceable in search engines.

• Spinning. Spinning is basically hacking content creation through programs that modify a single article to generate many different texts, for example, using only synonyms.

• Hidden text. This practice is very old and has been against the rule of showing the same content to users and crawlers since the early 2000s. It involves hiding texts that repeat the keyword over and over again, just by changing the color of the letters or reducing their size.

• Buying and selling links. While links are a very important factor for web positioning, they must be obtained organically. Therefore, buying these links can subject you to a penalty.

If you have doubts about the practices that other agencies might be carrying out on your website, don't take risks and instead trust Brand Industry. We are a group of professionals who are experts in each of their areas with the purpose of taking you to the top of search engines, with the best content and practices possible.

Contact us and discover the power of metrics!