What is 'Mercadolibre Ads'? Learn to improve your sales!

Technology and digital platforms are advancing faster and faster, giving us the opportunity to have new business areas. Currently, there are various ways in which we can promote our brands and attract more customers easily and quickly.

However, it is necessary for us to identify the different options we can currently use. In this article, we will learn what Mercado Libre Ads is and how to improve your sales with this tool.

Remember that at Brand Industry, we believe in the power of metrics. That's why we are your best option when it comes to making smart investments tailored to your business with digital marketing. Get to know us!
 

What is ‘Mercadolibre Ads’ and what benefits does it provide?

Mercado Libre has been one of the main digital sales points in our country for years. It is an e-commerce platform that allows you to reach an immense number of customers through its website and application.

One of the most used strategies in this type of business currently is to showcase your products on Mercado Libre as a perfect complement to a physical or local store, allowing for a large number of local sales and sales throughout Mexico or the world.

Mercado Ads or Mercadolibre Ads is a solution provided by the platform to promote our products through ads and thus achieve a higher level of visibility on this platform.

The tool is perfect for acquiring new customers and significantly increasing sales. It has been proven that product listings using this type of ads increase sales by up to 20%.

In other words, Mercado Ads is a business tool focused on marketing and developing advertising solutions that arise on the same Mercado Libre platform.

Among its features is offering strategic data on the performance we are having and Branding. This way, sellers, brands, and marketing agencies can reach more potential customers and achieve better results.

In addition to this, this tool provides exclusive insights and structured data on the behavior of different users using Mercado Libre. Allowing us to create campaigns with greater impact and effectiveness.

What are ‘Product Ads’ and how can they help my business?

Product Ads is one of the multiple solutions offered by Mercado Libre. It is focused on advertising and reaching more potential customers. Since it increases our visibility with people who are searching for similar products or are specifically looking for what we sell on the platform.

What you need to advertise on Mercadolibre Ads

To access this strategic solution, you only need a few simple requirements, and you will have access to an extraordinary tool that will help you find potential customers and elevate your business to a new level.

• The first thing is that you need a yellow reputation or higher within Mercado Libre.

• Have been registered on the Mercado Libre platform for more than a week.

• You need to have made at least 20 sales before you can use Product Ads.

• Be up to date with your payments, invoices, and sales on Mercado Libre.

Important elements that Mercado Ads provides for your business

To ensure a good brand experience and achieve better results with online and offline channels; Mercado Ads offers specialized solutions in Branding, all of this with a wide variety of tools and products that will help you adapt your campaigns and strategies to your specific needs.
 

• Video: A video tool on the main page of Mercado Libre. Where your brand or company can tell its stories and become known to millions of users who use this platform to purchase various products.

• Audience Deals: With this option, buyers outside the Mercado Libre platform will be able to find your business easily. Therefore, it is one of the most interesting tools within Mercado Ads.

• Brand Lift: Have you heard about brand positioning? Well, this tool provides the opportunity to measure the large variations in your company's positioning after running a campaign. This will give you ideal data to know what is working for your company and ensure your investment is well-targeted.

• Certifications: Mercadolibre offers a certification program in Branding, giving different brands and agencies the opportunity to prepare better campaigns and make their money deliver the results they are expecting.

This is just a bit of everything that Mercado Ads can offer your business. At Brand Industry, we are trained to provide you with strategies to stand out in this digital world.

We have a team trained in executing national and international projects. Get close to the experts and find the solutions you need for your business!