From the perspective of our clients and prospects, we have gathered the following aspects at Brand Industry that you need to know about your digital marketing provider.
- Success stories they have worked on.
- Numbers, results their digital strategies have achieved.
- Experience in the field of digital marketing and knowledge of the tools.
- Focus on your business and objectives.
Similarly, the must-haves you should look for in your digital provider:
- Be someone who recommends and not just obeys what you as a client desire.
- Know what they are talking about, not just execute instructions.
- Have a defined structure of their work team, divided by areas or strategies for different digital channels.
- Observe which channels and budgets they recommend and on what basis they do so.
- They must give you 80% execution and at least 20% consultancy.
- The digital provider must know your business, commercial processes, products, and services very well and reflect it in the digital strategy.
- Be transparent in results, budgets, and investments, show numbers to improve the digital strategy.