May 17, 2019
What Your SEO Report Should Contain
Commonly, an SEO report consists of conducting an analysis of each of the basic aspects of a website through the different areas that influence positioning and the development of appropriate recommendations and suggestions for improvement.
What does an SEO report consist of?
The SEO report is the measurement and analysis of the current situation of the website, consisting of
- On-page SEO analysis
- Backlink and anchor text analysis
- Website keyword study
- Content analysis
- Optimization and usability
- Proposed corrective actions
These basic elements provide a current overview of the website, indicating the page's influence, its position on the web, and if it is penalized by any Google algorithm changes. Also, on-page SEO, which is an internal analysis of the website, helps determine the level of internal optimization in the content, titles, meta descriptions, sitemap, internal errors, loading speed, language, indexing, and site structure.
Knowing the situation of the incoming links to the site and the anchor texts and analyzing them in the SEO report gives a more specific idea of the actions and decisions that can be improved in the digital strategy.
In such a report, an analysis with determination in the caused organic traffic is essential, as well as a series of external web metrics that are relevant to know the state of a website and that is impossible to obtain from traditional analytics.
Similarly, a comparison between the situation of the main online competitors and the company should be included to have all the necessary judgment elements at hand to follow the strategies that are most convenient.
Additionally, given the help of social networks in assigning rankings in different search engines and their relevance regarding presenting the project to the target audience to which it is directed, this aspect is also considered in a complete SEO report.
Although the data is relevant, most will be accessible to a person with basic SEO knowledge and analytical means. What really adds value to the report is the explanation behind it; it is essential that the document contains an explanation of what is observed at each moment, the source of the data, the metric being analyzed, the time of the query, the meaning of the data towards the website's objectives, and the corrective actions.
The value of Brand Industry as an expert is not only to indicate the current state of the site in a simple and understandable way but to guide through the report and advice the client's actions, not only to understand what needs to be done and what consequence it will have but to adopt the vision and actively engage in the SEO of the website.
Finally, information is power, and SEO reports are a strong tool to know what the exact situation of the website is according to search engines.
