Why Companies Invest in SEO

A tool in digital marketing that has become essential for many companies and brands is SEO, Search Engine Optimization. But, what is SEO? And why do big companies bet on it?

What is SEO?

In previous posts, we have talked about how important it is to have an online presence and invest in digital media (if you still don't know why, visit our article: The Importance of Investing in Digital Media), since according to a study conducted by Deloitte, 80% of consumers research online before making a purchase.

75% of the participants in the Deloitte study concluded that conducting online searches comparing brands, price ranges, and services helps them make smarter purchases.

This means that the vast majority of consumers will purchase the products and services they find in their online searches. This is where the role of SEO comes in, as its goal is to optimize search engine positioning organically.

In other words, an SEO strategy serves to position a website in the top places of search engines like Google without paid advertising, ensuring that when a user searches for keywords or keywords, a website, product, or service appears among their first options to click on.

To position a website, search engines work with algorithms that, broadly speaking, are based on two factors:

1. The popularity and trend of keywords. How often do users search for certain words, phrases, or keywords?
2. The optimization of the content within the website, which includes features such as:
   • How long does it take for the website to load?
   • Does it provide useful and easy-to-understand information?
   • Are there images on the site?

Why invest in SEO?

In a market with growing competition, brands fight daily to achieve better search engine positioning and appear among the top choices, because:

90% of clicks are taken by organic results

That is, those that are not advertisements. This means that users trust "natural" results more than those that pay for their position.

Among organic results, the top three positions receive 60% of the visits, with the first result taking the significant advantage of 33% of the clicks.

These are the main reasons why companies invest in designing SEO strategies:

More traffic to the site

The main goal of an SEO strategy is to increase the number of visits to a website, thus allowing more users to learn about you and your brand.

Through SEO, search engines will understand the type of content on your website and how useful it is for certain types of users, or your potential customers.

Greater possibility of sales

By getting more visits from users who are part of your target audience, there is a greater possibility of making a sale, as the SEO strategy does not seek just any user to visit your site, but focuses on reaching your potential customers.

Credibility for your brand

A business with good positioning and a good reputation becomes one of greater trust and credibility, as users will trust a brand whose website conveys quality and provides a positive experience.

A correct SEO strategy will not only help attract more visitors to the site but will also improve the company's image.

It is more cost-effective

Being a digital strategy, SEO positioning reaches a much larger audience without the need to spend exorbitant amounts as an investment, making it a much more cost-effective tool compared to non-digital or offline marketing strategies.

Moreover, proper planning, monitoring, and control of the SEO strategy achieve results that last for a long period of time.

Now that you know the importance of implementing SEO strategies for your brand, trust your positioning strategy to the experts. Schedule a consultation with Brand Industry and discover the reach of your company.

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