Why develop your online store with Shopify?

Developing an online store is not just any task. Just as traditional commerce is done, designing an ecommerce store on Shopify is much more than just having a website to sell.

Starting and launching an online store is a very complicated process, in fact, the ideal is always to use a CMS (Content Management System) like Shopify. This time, Brand Industry will tell you about ecommerce design.

In addition, it is important to remember that electronic commerce has positioned itself as one of the activities that has generated the most money in the business sector. Electronic commerce is very attractive to companies as it presents certain advantages.
 

What is Shopify?

It is very likely that if you want to start having benefits such as: improving distribution and service, saving time or reducing product costs, you should use a platform like Shopify.

It is a platform that has functions for creating electronic commerce and also points of sale. If you wonder how Shopify works it is not necessary to go into specifications, basically here you can create your store, manage it, and administer it.

It is important to mention that during 2020, despite the COVID-19 pandemic, it was Shopify's year of growth. The company's total revenue rose to $2,929 million or around 2,422 million euros.
 

Features of Shopify

This content management system has different templates with which you can create an online store. In addition, one of its best features is that it adapts to mobile commerce as well, as it gives users the opportunity to shop from different mobile devices.

The most beneficial thing about using Shopify is that you can edit the HTML and CSS code of the store, which means you can customize it as needed, and you can also create your blog and share important articles and information with your audience.

One of the latest innovations from Shopify is that they have Shop, a new app that functions as a marketplace. With this application, users can track their shipments and browse a feed of recommended products, allowing them to discover new brands and make purchases directly in the app.
 

Shop Pay: part of ecommerce development and design

This payment system can be integrated into stores, allowing consumers to pay with a single movement. This improves the customer experience and the shopping journey.

When we use the tools provided by the platform, it is possible to grow much faster and find more potential customers or consumers. That is why Shop is fed by tabs like store where you can even see selected products and special offers.

The best thing about using Shop and Shop Pay? It also shows you if the online store is physically near you, so you can even choose the option of in-store order pickup.
 

Advantages of designing your ecommerce on Shopify

• Simplicity in the creation and management of the online store. If you are not an expert in HTML or CSS you can easily create and customize your online store to start selling in no time and you can design a blog to promote your store.

• Hosting included. Hosting can be a problem for people who do not have much programming knowledge, but with Shopify, you will not have to worry about the store's loading speed.

• Excellent customer service. There are various ways to find help, it can be through forums, email, or even chat. Not to mention that you have Shopify Academy, a platform with free courses.

• Payment facilities. Not only does it have more than 70 international payment currencies that allow you to sell locally and in other countries, but it also accepts different cards depending on the business.

• Automatic tax systems. Nothing like not having to worry about taxes as Shopify automatically handles them depending on whether they are state or national.

Why design and develop your online store with Shopify?

There are unique features that definitely only Shopify has, as a seller it is important to recognize the unique elements that different CMS can offer you, but in the case of Shopify, we will tell you the extra functionalities you can use.
 

• Possibility to recover abandoned carts. This functionality allows users to recover the purchase process for different reasons, which allows them to complete it and increase your CRO.

• SEO elements. Your product may be very special and your website may have a spectacular design, but with good organic positioning, you can take your products to the first page of Google.

• Various applications to improve. Once you create and configure your store, you can add functionalities to the business, thanks to the number of apps that Shopify offers.

Remember that every business is unique and with Shopify you can make your online store more competitive! At Brand Industry we design marketplaces and online stores with Shopify. Discover the number of advantages it has for you.