Why do you need to invest in organic positioning?

It is common that when talking about organic positioning, very few businesses and SMEs in Mexico use it. Contrary to what you might think, it is one of the most profitable and effective ways to attract traffic and qualified leads to your website.

No matter how beautiful your website is or what unique value your products or services have, if Google cannot rank your site in the top positions of the results, no one will see what you have to offer.

In this article, we will talk about why to invest in SEO and give you reasons to better understand the work of an SEO specialist. And remember to tell us about your next project, we are eager to help you grow in Brand Industry.
 

What is SEO?

SEO (Search Engine Optimization) is one of the most effective techniques to persuade search engines like Google, DuckGo!, Bing! and Yahoo to recommend your site and content to users as the best way to solve their problems.

For search engines to offer your content in search results, there are three things you need to do. These three reasons are vital for good performance in search engines, as this way you will know how to reach the right users:

1. When planning your strategies, you must ensure you properly inform the business vision, so search engines can understand who you are and what you offer.

2. Convince search engines that you are the most reliable option for users.

3. Create content that can be distributed, timeless, or that always generates interest.

It is important to remember that ranking position and frequency is based on the site's merits, as search engines will show the results they consider most suitable for their users.
 

Why is SEO important?

The art of Search Engine Optimization lies in attracting valuable traffic, known as organic traffic which is "free", since when a search engine shows your content to its users in the organic part of the SERP, you don't pay for that position.

When a user clicks on the result and visits your site, you don't pay Google for a visit, which is why SEO is one of the most profitable tools to start gaining authority on the internet and reach more users.
 

How do search engines work?

Search engines were created with one intention only, which is to satisfy users' searches, so the way they satisfy them is by showing the best results when a user searches for something.

Here you will find some concepts to better understand how SEO works and you will also learn about on-page SEO, as well as off-page SEO. And of course, the best practices to know how to rank your website.
 

Keywords are part of SEO positioning

In terms of SEO, we always refer to "keywords" when we see the results in many tools like Ahrefs or SEMRush when in reality they can be called "search queries".

Let's remember that we never deal with individual words; we almost always deal with combinations of words that express a problem, question, or in any case, a transaction, such as "sell used cars" or "buy agency cars".
 

The types of SEO

There are many ways to position content on the internet, and it is normal to wonder how many types of SEO exist, however, the best way to know the types of SEO is by knowing the business or project you want to position.

A complete organic positioning strategy will have other features to highlight, such as mentions, reputation, social media, press releases, and techniques like link building, as well as working with a blog to create related content, etc.

• On-page SEO. It is also known as "SEO on the page" and consists of optimizing the site's HTML code so that when search engine algorithms find it, they give it a better position in the results for internet users.

• On-content SEO. It is about the SEO of website content, with this technique we can optimize the written content of the pages, but it requires professionals who master the correct use of language and the best strategies to leverage keyword analysis and use.

• Off-page SEO. It is also known as "SEO off the page" and involves actions that specialists perform outside the website to improve its position in search engines and is the most complicated part of SEO positioning.

Why invest in organic positioning?

• Detect possible errors on the page that could be losing organic traffic

• Invest in SEO to avoid penalties and know what actions are allowed

• Create competition for the right competitors and attract potential customers

• Take advantage of the opportunity to invest in SEO if competitors do not

• With SEO you can leverage local results to appear first

• Do not rely solely on paid campaigns and take advantage of SEO profitability

• With SEO you can inspire more trust as they are not just ads and organic results help much more

• Find your community and build user loyalty

• Improve brand branding and online reputation

At Brand Industry we will be delighted to learn about your project! Our organic positioning department is ready to take you to the top of Google.