Why is Social Media Effective in the Industry?

Traditionally, the industry has promoted its products and services through fairs, events, telemarketing, among other traditional marketing actions.

However, did you know that 93% of the decisions we make are influenced by social media? And that in the B2B sector, 50% of purchasing decisions are made by millennials, or digital natives?

If you are still wondering if it's worth it for your industry to have a presence on social media, today we will tell you why social media for the industry is really effective.

Greater Reach

Through a digital strategy in social media, it is possible to obtain twice as many contacts and potential customers as in traditional industrial events.

Since purchasing processes in the industrial sector are much more complex, requiring more information and time, social media is an excellent tool as it allows you to maintain direct conversation with your customers and thus provide useful information that helps solve problems and reduce uncertainty.

Loyalty

We cannot forget that a tool that continues to be very powerful is word-of-mouth promotion. In the industrial sector, networking is a means through which many deals are closed. Through a social media strategy based on buyer personas, we can transform followers into ambassadors who are loyal to our company.

Achieving loyalty in this sector can be more laborious and complicated than in commercial products and services where emotions play an important role in purchasing.

However, through a strategy that involves market prospecting, content management, constant measurement of results, among other actions, we can achieve the loyalty of followers and consequently multiply word-of-mouth promotion and networking through social media.

Content

The creation of content for social media at an industrial level often does not have a very good reputation.

Not many believe that content for an industrial company can be interesting and attractive, but if there is one thing we are sure of, it is the opposite: creating attractive content is possible as long as there is good content planning.

And to achieve engagement through content planning, it is extremely important that you know perfectly who you are talking to, who your buyer persona is:

• What is their need?
• How do they think?
• Where do they interact and move?
• How do they speak?

This will be the only way you can focus and create content that speaks to your audience.

The Right Network

Many believe that there are no business opportunities for the industry on social media. What happens is that you need to know where to look.

Social media goes beyond socializing networks like Facebook and Instagram. We must know that on the internet we can find many other places where opportunities flourish, such as LinkedIn, Twitter, Quora, Reddit, and even forums specific to each industry.

Even on some popular networks like Facebook, there are groups and pages with specific objectives where we can find our segment looking for solutions that our company and industry can provide.

Taking an industry into the digital world is a big transition process, don't know where to start? Write to us! At Brand Industry, we are experts in Social Media and Digital Industrial Marketing.