With marketing, you don’t have the finished picture to show you where and how the different pieces will eventually fit together. That definitely makes marketing more challenging, doesn’t it?
That’s why I’m going to try give you that finished picture. I’ll develop the proven digital marketing framework so you can see how all of the marketing options at your service fit together to create a efficacious marketing plan.
An excellent methodology begins not just with asking questions, but with asking the right ones. What’s the position in the industry right now? Where does your company want to go? What do you need in order to win? What are the holes your company faces on its trails to winning? Those gaps are where your opportunities lies.
To figure out a business’s position in the marketplace, benchmarking against expert knowledge is an essential step in understanding this entry level part of a strategy process. It’s only from functional benchmarking that a company can gain an analytical viewpoint on exactly where they stay, not only with respect to their competitors, but also within the higher business media.
As soon as a business has a clear sense of their own digital position, they can then begin to improve a strategy of where they want to be.
A consolidated digital strategy will give you a foundation for all the essential online marketing activities. There are so many models of framework, like RACE, PROSPER, SOSTAC, POET, A10 marketing, OASIS. The choose you made of your framework depends on the sectors, industries and process. These models have "obvious steps in the process" but it does no harm to remind ourselves of the fundamentals.
A effective digital strategy should be built on reviewing central capabilities which are: strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
The steps to implement digital strategy varies largely based on the needs and goals of a business. Hence we can only provide you a resume of the many frameworks to approach digital strategy which you will need to customize on the basis of your requirements:
- Plan or preparation about what you need, where are yo now.
- Identify the key technologies, make your research.
- Make your objectives, where do you want to get to, look your future.
- Define the strategy necessary, like the specific steps, channels to achieve your objective.
- Do it.
- Monitor and measure.
- Review what you learn, apply what you learn and share it , can you do it better?
The framework help our digital strategy to defines how companies should hit our channel leads & sales targets, budgets for Acquisition, Conversion, Retention & Growth, Service, communicate benefits of using this channel enhance brand, prioritize products available through channel and prioritize audiences targeted through channel.
Once you have completed all the steps of digital strategy it is time to repeat. It’s essential that you regularly update your strategy based on the market conditions and results. You’ll need to continuously develop your strategy until you find the right technologies and process for the digital age.