Digitalization will continue to be a business opportunity for the industry in 2021

2020 represented a challenging year that embarked every business on a journey towards rapid digital transformation. Many of us had to quickly change our processes and methods to work and meet the needs of our customers flexibly; e-commerce, remote work, video conferencing, cloud storage, document digitization...

According to data from the Internet Mx Association's Habits Study, in 2019 only 14% of internet users in Mexico made an online purchase after interacting with digital advertising. In 2020, that figure skyrocketed to 68% of consumers in ecommerce.

Now that we enter this new year with a little more experience and idea of what 2021 holds for us, it's time to reevaluate the decisions we made during times of crisis and verify that they are sustainable solutions in the medium and long term.

It is clear that digital transformation will continue to be the path to the future of businesses and industrial companies, but what can we expect for 2021?

By the end of 2021, 75% of large companies in Latin America will implement cloud-centered infrastructures.

Digitalization in 2021

2021 is the year to make digitalization more efficient. According to IDC FutureScape 2021 predictions regarding investment in new technologies, companies will invest an average of $460 billion from 2020 to 2023, with 35% allocated to cloud technologies.

By the end of 2021, it is estimated that 75% of large companies in Latin America will implement mechanisms to change their infrastructure to a cloud-centered one.

The main areas for digital improvement for companies to continue adapting and be self-sufficient are:

• Investment in technology for intelligent document digitization.
• Document scanning for intelligent and strategic data capture.
• Investment in ecommerce, marketplaces, and logistics to boost online sales.
• Technology for virtual and hybrid events.

Digitalization remains a crucial point for remote work in 2021 as managing data virtually, whether printed or digital, will be a practice to facilitate the successful performance of staff and the company.

During this year, we must take our most creative side to create and innovate in the development and growth of industrial businesses in Mexico. The digital world is a constantly growing window of opportunities that we must take advantage of in conjunction with technological innovation.

From December 2019 to July 2020 alone, the digitization of products and services worldwide went from 35% to 55% (data from McKinsey & Company, global strategic consulting), an acceleration that will not slow down in the coming years.