Does Google really like AI-generated content?

Everything currently available contains AI in the digital world. In most cases, this artificial intelligence allows us to obtain data, results, and deliverables quickly and easily.

While it is a great tool to implement in different processes and jobs, in the world of SEO and content, it can represent a disadvantage. However, its help is undeniable.

In this post, Brand Industry will talk to you about what Google says about AI-generated content and other impressions we have on the subject. If you want to know everything about these digital tools, keep reading.

What has Google said about the content?

Currently, Google has a single objective. That is, to reward quality content, regardless of how it was created. The ranking systems reward original content that responds to the E-E-A-T acronym.

The acronym E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness. That is, it is more interested in skill, experience, authority, and reliability than in how the content was created. The important thing is that it is useful.

That said, in the Search Essentials guide, Google has made it quite clear that it is not allowed to use artificial intelligence to generate content that manipulates ranking in search results, as it goes against its spam policies.

How do I know if my content is spam?

Well, we can tell you that it is something Google has made quite clear, as the search engine has established some rules and tools to help with this. In addition, they are always looking to enhance new technologies.

Did you know that Google performs more than 2,000 updates annually and more than 4,000 experiments? Positions are changing all the time, which is why the risk of having low-quality content is known, and Google has already taken action.

First of all, the company already has its eyes on existing technologies like SpamBrain and has also mentioned that they will make constant improvements.

The main problem with using AI

While it is a great tool that can help us optimize time, make some changes, and deliver quality content, this technology could also bring us some problems.

Does it help you be creative? Yes, but you are not generating anything new. These tools are always based on pre-existing content or data updated up to a certain period, for example, in the case of ChatGPT, its knowledge extends up to 2021.

At Brand Industry, we also recognize the value of these applications. However, when it comes to creating content, what is amazing about the human being is doing it from scratch. With the ability to generate and express opinions on something that does not exist on the internet.

What do you think about this? Do you think we should take even more advantage of this technology?