Ecommerce in Mexico

Something we cannot deny is that online sales are on the rise and, as we discussed in previous articles, the health crisis came to accelerate the growth of internet sales and push brands towards digital transformation, but how does the e-commerce landscape look in Mexico?

In 2020, a total of $316 billion pesos was generated in online sales.

Despite the barriers that until recently limited most Mexicans from buying online, such as distrust in providing personal and banking information or the different payment methods for making purchases, buying and selling online is becoming more common, as the advantages of purchasing products online have become known:

• The ease of acquiring products of any kind.
• Access to a wider range of products.
• The fast home delivery available on various marketplaces. Marketplace or ecommerce? We explain the difference in our videoblog.
• Time savings by shopping from home.
• Promotions and discounts only available online!

According to the 2021 Online Sales Study by the Mexican Association of Online Sales, in 2020 a total of $316 billion pesos was generated in online sales, which represents 9% of total retail sales in Mexico, thus achieving an 81% increase compared to 2019.

Information is power

According to the responses of the respondents in the AMVO study, these are the opportunities for improvement in the delivery process; the crucial point of online sales.

• 33% - That my purchase arrives damaged or battered.
• 17% - That the delivery times indicated on the page are not met.
• 13% - That my purchase arrives incomplete.
• 12% - That I do not know where my purchase is through a tracking number.
• 11% - That the courier service does not comply with sanitary measures.
• 4% - That my purchase does not have a warranty in case of damage or defect.
• 3% - That the return process is slow and complicated.
• 2% - That I cannot schedule a delivery time.

Check out the following infographic and learn more relevant data about the Mexican buyer, which will help you improve the shopping experience in your e-commerce:

At Brand Industry we are experts in leveraging opportunities in the digital world. If you are looking to grow your business, whether industrial or commercial, by increasing your sales through e-commerce, contact us! And leave the design of your digital marketing strategy in our hands.