Forwarding Your Email Campaign: How Beneficial Is It?

When designing and sending an email marketing campaign, we do so with the mindset that it will be successful and our email open rate will be high. However, this is not always the case as factors such as the day of the week and timing play an important role in making our email marketing campaign a success.

The fact that your newsletter does not have a high open rate does not mean that your subscribers are not interested in the campaign's content or that its design is poor; the reason can be much simpler.

Many times, readers postpone reading an email, which becomes complicated when they have a lot of work, household chores, or even family events. It's also possible that your reader did not notice they received news from you, as not everyone checks their email daily. 

Forwarding email campaigns increases reads and clicks by 50%.

This is why forwarding your email marketing campaign is an excellent strategy to give your subscribers a second chance to find out what's new with you and your brand. Besides being a strategy that allows you to make your investment in email marketing more profitable, as the hours spent on design, campaign development, analysis, results reporting, among others, are reduced.

According to successful case data from EnvíaloSimple, forwarding email campaigns increases reads and clicks by 50%.

Now, how can you achieve this increase in your email marketing campaign results?

Plan Your Forwarding

Forwarding emails is a strategy you should consider from the moment you start planning and designing your email marketing campaign, as with the lifestyle many of us lead, the probability of your newsletter not receiving enough attention is very high.

When planning your forwarding strategy, you should consider the following points:

To Whom?

You may encounter these three scenarios to consider for forwarding your email:

• Who has not clicked
• Who has had bounces like "full inbox"
• Who did not open their email, this option is usually the most recommended.

When?

Do not forward your campaign on the same day. Vary between days of the week, as remember that your readers' routines vary, and relaxation and work load days are different for everyone.

At What Time?

Just like with the date, forward your newsletter at different times. Opt for opposites, either very early in the morning when the day generally starts or at the beginning of the afternoon when it resumes. 

 

Know Your Audience!

Your audience will not be the same as other brands, so make sure to identify what works best for your audience, and to achieve this, there's nothing more than experimenting, test and get to know your audience!

Compare Results

Once you have sent and forwarded your campaign on different days and times, make a brief report of the dates when your emails had the most openings. This way, you can refine your email strategy.

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