The Best Advertising Campaigns to Inspire You

In a world as competitive and globalized as the one we currently live in, advertising campaigns are a very useful tool to capture attention. However, the internet and connectivity have made capturing attention increasingly easy or difficult, depending on how we use the tools at our disposal.

An advertising campaign is a way in which companies and brands convey and deliver a specific message about a new product or service or a new idea. However, more and more companies are making efforts to capture the attention of their target audience.

One of the most used and well-known practices in marketing is known as benchmarking, which involves emulating ideas and campaigns from competitors but with a touch of localization.

That's why on this occasion we bring you the campaigns that caught our attention the most and that you can use as a source of inspiration to know what works and how to localize it for your target and your style. Do you know another campaign like this?

Bubbaloo

One of its most recent campaigns is titled “The Trick is to Pump” where the chewing gum brand saw an opportunity in its market, where they felt overwhelmed and stressed. However, thanks to something as simple as a chewing gum, they can make things much more fun and take it much more lightly.

Through influencer marketing, they invited artists like Dome Lipa, Yung Dupe, and Michael BM to make a commercial where they blow big bubbles and have a carefree attitude. But why did it work so well?

Their social media increased by 41%, reaching over 32 million followers, since their target audience, considered Generation Z, has a false perception of increasing perfectionism and competitiveness generated by the same social media and current social pressure. Therefore, giving them a message about “letting things flow” plus a good dose of influencers was enough to achieve a perfect combination.

Paying attention to detail in knowing your target will help your campaigns have a greater impact, and costs will be reduced and well invested, because you won't spend on media that are not necessary, as in the case of Bubbaloo, which directed its campaign to Generation Z through social media like TikTok and not in newspapers that would not have worked.

Cloralex

Through a short video, scenes of places with high contact are shown, which can cause people to leave germs and viruses on the surface. With this, they show the start of a Cloralex bottle from a long time ago and the evolution up to the moment of its presentation, evoking sentimentality and nostalgia, two very current themes.

Through familiar scenes of unity and happiness, they convey a message of family well-being. Therefore, the campaign named “for the moments you can't miss” gives Cloralex a feeling to its brand and products.

From this campaign, we can conclude that the brand is not only providing a solution to a current problem (viruses) but also using a situation like the pandemic to convey a message of unity and how people can be protected with the brand because they will get home.

Apple

One of the major leagues created a direct and short commercial. In less than 1 minute, a person is shown dropping their cell phone while making all kinds of movements to avoid it falling, which doesn't achieve its goal, so it ends up on the ground. Subsequently, they pick it up and successfully check that it has no problem.

Apple is characterized by having direct, easy-to-understand, and minimalist communication, which helps people understand and makes it easier to remember, consequently. Additionally, they employed a weakness, as the iPhone was known for its delicacy and ease of screen shattering.

The moral of a campaign like this is simple: convey a message without beating around the bush or messages that can distract. With a simple description, it is possible to understand, and a person with little or much education can understand. We must focus on the message we want to convey, especially when using a weakness, we can make our users understand that we listen to them, understand them, and solve their needs.

NFL

The sport is known for having heterosexual men as its target audience, as well as being a sport with a macho and rough air. However, in 2021 they joined Trevor Project, an organization that supports the LGBTQ+ community and provides crisis intervention. Through a commercial with the phrase “Football is for everyone”, the word everyone is replaced with different inclusive words.

In this way, they opened their audience to a much larger target than is normally socially allowed and, in addition to that, made significant donations to the organization. In this way, they conveyed a message of inclusion to a market they didn't have access to but saw an opportunity.

Using the fame and positioning of an association, they managed to enter a different market, using sentimentality and achieving an inclusive image and a much larger market. Therefore, one way to open up, our opportunities are through the market and inclusion.

NU

One of the newest platforms used a very old concept, but it was its central campaign idea. Ask someone with Nu focused on a current issue, banks, where they demand and ask for history, ways to prove income, etc., to be able to obtain a credit card, but NU doesn't, therefore, they used a campaign that focuses on word-of-mouth advertising.

Through celebrities and influencers, they made it look funny that the best way to recommend them is through a friend or partner. That's why they created the central phrase of their campaign “ask someone with NU. Their confidence in their product was all they needed, adding one of the oldest forms of advertising adapted to a digital platform.

As you can see, the most valuable thing in a campaign is, first of all, to consider your market, study it, and know its motivations, tastes, and occupations. Secondly, understand and perfectly manage the message you want to convey so as not to get lost along the way.

And finally, use tools that help you amplify your message, such as associations, donations, or topics of social interest. In this way, you open up a different target, change your concept, and make you look like a socially responsible company. And of course, let's not forget the infallible strategies, which, despite being old, can be adapted to digital platforms and the internet context, as NU did to achieve fresh and secure results.

Find campaign ideas like this on our blog to update yourself on the latest and newest for your business or visit our page and learn about our most successful campaigns and how we can help you achieve the numbers you always wanted.