This is what users searched for on Google in 2020

It's no secret that now we can't talk about a topic without first consulting Saint Google, especially in this year where technology was a great ally both as a tool in our work and to seek an escape and entertain ourselves with the varied content offered by the search engine par excellence.
 

At Brand Industry we are constantly updating user search trends. And we are very curious about what people searched for in this complicated year. That's why we share some interesting data about the searches of 2020.

The new coronavirus was the news that shocked the world and kept us within the walls of our homes for several weeks, or even months in some cases. As a result, many people resumed walking, running, cycling, or other activities that brought us back in touch with nature.

In 2020, the search for sunset near me reached a historic high compared to any other year

2020 in Searches

For this search recap, we will start with the most trending topics, and unsurprisingly, the most searched term this year by Mexicans was:

Coronavirus

Reaching its highest peak during the start of the contingency (March-April) and beginning a rapid decline from the second month.
 

The topics that follow in the Top 5 on Google are:

1. Classroom
2. United States Elections
3. Bienestar Azteca
4. Google Doodle Games

And of course, the pandemic awakened our most creative side and encouraged us to protect ourselves in our own way, making searches like:

1. How to make hand sanitizer?
2. How to make masks?
3. How is coronavirus transmitted?

Users also searched

1. What is coronavirus?
2. What is tusa?
3. What is breast cancer?
4. What are processed foods?
5. What is stress?

Another of the most trending searches this year was the US elections, with Joe Biden and Trump being the most searched figures by Mexicans.

In terms of sports, the Champions League, NBA, and Serie A took the Top 3 spots.

The most notable events of the year were:

1. United States Elections
2. Buen Fin
3. Teacher's Day
4. Grandparent's Day
5. Autumn Equinox

In 2020, global searches for supporting small businesses doubled compared to the previous year.

The most popular dance was the coffin dance. This dance went viral in 2015 but resurfaced in February 2020 after a woman from Ghana shared a video of her mother-in-law's funeral where they celebrated this event grandly.

What about emojis?

Our chat conversations wouldn't be the same without the evolution of emojis, which often say more than a thousand words. That's why emojis, stickers, and gifs must update to express what we are experiencing today.

Searches for mask emoji surpassed those for hug emoji. Because this year, we wanted to keep our distance.

-Google Trends

 

On the other hand, according to statistics from Statista, in collaboration with YouGov Spain, the most used emojis in 2020 were:

1. 😂 Crying with laughter emoji (used by 56%)
2. 😘 Sending a kiss emoji (55%)
3. 🙂 Smiling emoji (49%)
4. 👍 Thumbs up (45%)
5. 👏 Clapping hands (44%)
6. ❤️ Heart (35%)
7. 😍 Heart eyes emoji (33%)
8. 😭 Sad crying emoji (17%) - the first with negative connotations on the list -
9. 🏆 Victory emoji (9%)
10. 🙈🙉🙊 Any of the monkey emojis covering mouth, eyes, or ears (9%)

And only 6% of users don't use any emoji in their conversations 🚫

A Unifying Year

2020 was not only a different year but also full of movements and ideologies. A small sample of this is:

George Floyd was the most searched "George," eclipsing celebrities, historical figures, musicians, and authors.

A figure that became a unifying battle cry in the movement for racial justice.
 

For the first time, Black Lives Matter was searched worldwide, and the search quintupled compared to the previous year.

• How to help with Black Lives Matter
• How to help during coronavirus
• How to help Beirut

Were some of the most popular searches.

A Year with More Climate Changes

Climate change is a reality, with rising sea levels, deforestation, melting glaciers, the greenhouse effect, and wildfires that ravaged the earth throughout the year demonstrating it. However, search trends show us once again that many people care about our home.

How to change the world stood out among the searches, and How to help with the Australian fires.

This year there were more searches for how to stop climate change than ever before.

A Year of Learning

How to be a teacher was searched more than ever in 2020

And it's no surprise, as this year parents had to act as tutors from home.

Searches related to the phrases for beginners reached a record never seen before. With sewing machine being the first search related to this phrase.

How to start a garden was searched twice as much in 2020 compared to last year.

What activity did you start?

A Year of Curiosities

The toy poodle was the most searched dog of 2020

It hardly sheds and is easy to train, did you know? And speaking of dogs, the search how to adopt a dog reached a historic high this year. Surely many people were looking for companionship during quarantine, and what better company than a fur baby?

Being within four walls all day, it's easy to lose track of time, don't you think?

What day is it today reached a historic high in April 2020

How to cut your hair also reached its search record this year

The most searched career during a pandemic year was nursing.

The most searched learning was how to learn to program and python was the most searched programming language.

 

The word insomnia was one of the most googled this year.

How to forget 2020! Full of changes, movements, marches, but above all of positivity that everything will end soon and we can build a new normal.

What did you think of this year's searches? Did you do any of them?