What is the page experience of a website?

In the world of digital marketing, it is crucial to stay up to date with the latest updates to Google's algorithms. One of the most recent and relevant updates is the so-called "Page Experience Update".

But what exactly does this mean and how does it affect the ranking of your website? In this blog, we will explain more about everything you need to know to provide a correct user experience to your target audience and how to obtain leads through this.

Page Experience Update

When we talk about Page Experience Update, we refer to the changes implemented in Google's algorithm to prioritize factors related to usability and the loading speed of a website.

Now more than ever, Google is valuing security, content quality, and user experience when determining a site's position in the organic SEO search results.

This update began to be implemented gradually starting in June 2023 and was completed by the end of August 2023. This means that if you haven't yet taken steps to adapt your website to Google's new standards, it's time to do so.

Important aspects in the new optimization

Have you wondered what aspects you should consider when optimizing your website with the Page Experience Update and which Google takes more into account for organic ranking? Below we tell you more about them

Core Web Vitals

One of the key points are the main metrics, especially those related to speed, known as "Core Web Vitals". These metrics include elements such as loading time, responsiveness, and the visual stability of your website.

Ensuring that your site meets these aforementioned standards will significantly improve your users' experience and, consequently, increase your position in search results.

Security and threat resistance

In addition to the Core Web Vitals, it is essential that your website is secure and free of any threats or vulnerabilities. This involves using SSL certificates, keeping your platform and plugins updated, and ensuring there are no broken links or malicious content on your site.

Content quality

Content quality also remains crucial. Ensure you offer valuable and relevant information to your users. Use pertinent keywords and structure your content in a clear and easy-to-read manner. Google increasingly values user satisfaction, so offering a pleasant reading and navigation experience is fundamental.

Indicators to measure user experience

First and foremost, as already mentioned, the Core Web Vitals are a set of metrics that analyze the user experience based on three main factors: loading time, interactivity, and visual stability of a page.

These indicators are fundamental to adapt your website to Google's algorithm requirements and ensure an optimal experience for your users. However, you should also consider other important indicators that will help you measure the Page Experience Update

Largest Contentful Paint

The first indicator is the LCP (Largest Contentful Paint), which focuses on measuring the loading speed of the largest elements of a page, such as an image or a heavy file. A fast loading time is essential to keep users interested and prevent them from leaving your site before even exploring it.

First Input Delay

The second indicator is the FID (First Input Delay), which measures the time that elapses from when a user takes an action to when the browser responds to that action. Low interactivity can be frustrating for users, so it's important to ensure a quick and smooth response to their actions.

Cumulative Layout Shift

The third indicator is the CLS (Cumulative Layout Shift), which focuses on the visual stability of a web page. This refers to avoiding unexpected changes in the layout of page elements during loading, which could cause users to click in the wrong places and create a poor browsing experience.

To measure and improve these indicators, Google offers a free tool on its web.dev portal, as well as a Google Chrome extension. Using these tools will allow you to evaluate and optimize your website based on the Core Web Vitals.

Other aspects you should consider

By improving the user experience of your website, you will not only be complying with Google's algorithm requirements, but you will also provide a more pleasant and satisfying experience for your users. This will translate into greater trust in your brand and a higher likelihood of users taking positive actions, such as sharing your content or making a purchase.

However, even before the Page Experience Update appeared on the map, some factors helped to correctly position a web page. Some of these factors remain important, others not so much, and others are completely irrelevant. Below we mention the ones you should keep in mind.

User Experience (UX)

Google increasingly values user experience when ranking websites. This means that your site should offer a pleasant and satisfying experience for visitors. It should be functional, easy to use, and reliable.

Ensure it is intuitive, adaptable to different devices, and has a fast loading speed. It is also important that visual elements display correctly on all screens.

Quality content

Content remains a crucial factor in Google's algorithm. Ensure you offer informative content with added value, that is of interest and directed to your target audience. This will not only attract users but also help you rank better in search results. Even if your site's user experience can be improved, Google still values quality content as a determining factor.

Secure browsing with HTTPS

Security is a fundamental aspect for Google. Ensure your website is published with the HTTPS protocol and is protected by SSL certificates. This provides greater security to users and helps prevent malicious or deceptive content on your page.

Optimization for mobile devices

Nowadays, most people access the internet through their mobile devices. Therefore, it is essential that your website is optimized to offer a smooth experience on smaller screens or a tablet.

To do this, you need to ensure that your web design is responsive and adapts to different screen sizes. A website well adapted to mobile technology can make the difference between the success and failure of your site.

By taking these key factors into account, you can improve your website's ranking in Google's algorithm. Remember that the main objective is to offer an exceptional experience to your users and provide them with valuable content.

Stay updated with the latest trends and best practices in marketing and social media to ensure your website stands out in the competitive digital world. If you want a website with good SEO health, that provides you with the assurance that it will be positioned and also make you money, approach Brand Industry, where you will have the necessary engineers and specialists to create your website.

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