How to activate Instagram Shopping? | Complete guide

Did you know that Instagram is one of the platforms where users spend the most time during the day? This is why the developers of this social network have decided to incorporate the new feature: Instagram Shopping.

As we already know, using Instagram for our digital strategies is important. Since its purpose is to help brands maximize their visibility, but also their sales from the platform.

Instagram Shopping offers unique advantages for businesses. Thanks to this feature, you can create a genuine virtual showcase that can be viewed from your profile. In this article, we will tell you how to activate and take advantage of Instagram Shopping.

What is Instagram Shopping?

Instagram Shopping is one of the most innovative features for businesses. It allows you to turn your Instagram account into an online store, where you can add images, descriptions, titles, and even videos of how your product works.

In addition, this feature is a great alternative for businesses with less than 10k followers and do not have links that lead to an online store. Also, we must remember that it works differently for companies and individuals.
 

How to activate and configure Instagram Shopping?

Regularly, there are a series of requirements that businesses must meet to use this feature:

1. The company must belong to one of the markets supported by Facebook

2. The products for sale must be physical and must comply with the merchant agreement and the commerce policies

3. Have a business account

4. Link this business account with a Facebook page

5. Have a product catalog in the Business Manager

How to create a product catalog?

There are many options to create your product catalog, but in general terms, Brand Industry recommends you first go to the ad manager and select “catalogs”.

Then, in the next section, you must choose which category your company belongs to. Instagram offers you everything from e-commerce to travel, real estate, and automobiles. Here, it is important that you know your sector very well.

Now, comes the next step. You have to decide how the products will be added to the catalog. Here are two options you can perform:

1. You can upload the products using a database

2. You can connect it with an e-commerce platform. Some of the stores you can connect are Shopify, Magento, WooCommerce, BigCommerce, and OpenCart.

After completing these steps, you just have to choose who the catalog belongs to and assign it an identifier name.

And that's it! With these simple steps, you will have your store active on Instagram Shopping. Don't forget that the ideal is always to interact, use promotion strategies, and create valuable content.

If you need a digital marketing company that looks out for your profitability, Brand Industry is the place that will develop the most analytical and creative strategy according to your goals. We offer organic positioning and SEM services.