What's New from Google: Google Web Stories

We can all feel familiar with stories on our social networks, these elements have become so common and part of our daily lives that we already create this type of content every day automatically.

Instagram has emerged as one of the main tools that allowed us to upload temporary posts to our profiles. However, there are new platforms that are important to know about, and in this article, we will tell you what Google Web Stories are.
 

What are Google Web Stories?

To begin, we need to know that Google Web Stories are similar to the well-known Instagram stories. Where the content is presented to us in carousel format on our mobile devices.

You can swipe your finger horizontally in any direction depending on whether you want to move to the next image or video, and we can even go back between these posts to see the previous ones.

The reality is that this type of publication has become the preferred format for social media users around the world. Many of them even avoid creating content on their profiles and prefer to showcase all their talent in Stories, where playlists with specific themes that our audience may like can be created.
 

How do Google Web Stories work?

To be able to review or produce this type of content, we first need to install the Google application on our mobile devices. Once we have it installed on our phone, we will find the "Discover" tab where you can find the Stories of this well-known platform.

Google decided to implement this type of element after learning about the reach that Instagram stories have. The same ones that are viewed by approximately 500 billion people, indicating that they are an extremely popular type of content.

Furthermore, it is a format that can be consumed quickly, making it even more attractive. As a result, a larger audience and more web traffic can be generated if an appropriate content strategy is designed in this way.

Even within Web Stories, it is essential to focus on an SEO strategy so that our posts can be easily found both in "Discover" and on the search engine results page. In this way, this tool becomes quite useful to promote brands, products, or promotions and reach a much larger audience.
 

What is the difference between Web Stories and social stories?

Web stories and those created for social networks share a similar structure; however, they are not the same and have several differences:

Web Stories, unlike Instagram stories or other social media platforms, are designed with visually impaired people in mind.

Unlike web stories, which everyone can see, social stories are intended only for the eyes of the person viewing them.
 

Differences between Google Web Stories and those produced for social networks

Google's service stories, unlike those presented on various social media options, have a URL and are contained within a domain, allowing the search engine to search and index them.

While social media stories do not have this capability, web stories can do so and work in the same way that a landing page is positioned in the search engine. Some of the main changes between web stories and social media stories are as follows:

• Unlike Instagram and other social networks, Google stories do not expire after a certain period of time.

• It is possible to modify or edit Web Stories after they have been published, a feature not shared by stories on social networks.

• Social Stories allow for a communication channel between the audience and the content creator, a feature that is not possible in Google Web Stories.

• Web Stories are designed to attract users and drive traffic to a website, while social stories are intended to create engagement, two very different metrics and results for a company or individual.

It is important to remember that to use Google Web Stories effectively, it is necessary to apply specific actions of an SEO strategy. In this way, this platform can easily find them and display them to users depending on their tastes and interests.

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